Despite the technicalities of it's release, Jay-Z still earned a platinum certification for the albums on the day of it's release, a first for the RIAA. In fact, the association recognized a rule change in Jay-Z's honor just days before the exclusive digital downloads were available. The deal between Samsung and Jay-Z is still widely considered ambitious and innovative, regardless of the technical follow-through. Surprisingly, this isn't the first major deal of this magnitude with a major urban contemporary artist this year. None other than Mrs. Carter, Beyonce Knowles, first made a 50 million dollar deal with Pepsi before her Superbowl performance in early February. That deal covered the Super Bowl, as well as a cross marketing deal for Bey's next album and a Pepsi campaign previewing new music material. Mr. and Mrs. Carter seem to be paving the waving for innovation among artists and major companies. I think I speak for everyone when I say we're just waiting on Blue Ivy to partner with Huggies for a line of designer diapers.

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